Novus designed and manufactured a modular shop-in-shop display system for AEG's kitchen and laundry ranges at Harvey Norman. The displays present AEG's premium product lines — built-in ovens, hobs, extraction and laundry appliances — within a single branded floor zone using dark wood veneer cabinetry, appliance-specific housings and AEG's signature red LED base lighting. A modular format was specified so that individual bays can be updated when the product range changes, without requiring a full strip-out and rebuild.
AEG required a cohesive shop-in-shop presence within Harvey Norman that presented both the kitchen range and the laundry range as a single branded environment. The display needed to differentiate AEG's premium product positioning from surrounding competitors, while being reproducible across multiple Harvey Norman locations and capable of accommodating product range updates without full replacement.
Novus developed two display formats within a shared modular system: a full kitchen wall unit with integrated built-in oven housings, hob and extraction, finished in dark wood veneer with flush panel fronts; and a freestanding laundry plinth presenting washing machines and dryers in a double-stack format with AEG's signature red LED base illumination. Both formats use illuminated header panels with the AEG logo to anchor the brand zone visually within Harvey Norman's busy retail floor. The modular bay structure allows individual housings to be reconfigured or replaced to accommodate new products.
Multiple display formats deployed across Harvey Norman locations, delivering a consistent AEG premium environment that differentiates the range within a competitive appliance retail context. The modular system reduces the cost and lead time of future range updates, as individual bays can be replaced without full strip-out. The integrated LED lighting and dark veneer finish create a premium presentation that reinforces AEG's brand positioning against other appliance manufacturers sharing the same retail floor.
From initial brief to final installation — one team, one process, no loose ends.